Because it’s about more than just pretty pictures and Instagram posts.

Your 4 step marketing framework to help you confidently amplify and share your business with the world (and get more customers!)


→  Get clear on your business message, identify your ideal audience and find your niche

→  Design a website that converts clicks into sales

→  Create a consistent brand that gets attention from your dream customer

→  Create an authentic community of people who LOVE what you do and need YOUR help

→  Build your email list from 0 with a step by step process that I have personally used

→  Access my award winning social media and content strategy so you get more followers and fans

start today

module one

Lay the Foundations:
The Why, The Who, The Stakes

Define your message, identify your ideal audience and how you solve their problems.

If you’ve ever tried to explain what your business does and it has felt like a fumbling mess of words, then this one’s for you! 

Most businesses don’t have a clear message but, in a world where the average person sees over 5000 advertisements every single day, it is more important than ever. You need to communicate your message in a way that is simple, concise and compelling so that your customer understands exactly how you help them and why they should click the “buy now” button. 

Get ready to truly cut through the noise as you become crystal clear on your message, who you serve and how you help them. 

module two

Nail Your Website, Brand
& Copywriting

Now that you know the why, the who and the unique problems of your customer, let’s talk about your website, brand and copywriting because there is no point building your following on social media if you don’t have these key components right. 

In this module, I’ll show you my exact framework for designing a website that sells with plenty of DIY tricks for you to implement yourself. I’ll walk you through the key elements of a great brand that doesn’t just look good but one that is recognised and remembered (which is a huge part of success on social media too!)

I’ll also give you my go-to tips to write copy that will connect with your customer and lead them to buy. My copywriting checklist will give you everything you need to structure your website copy. 

By the end, you will understand exactly how to build a website that sells, remain top of mind for your customer with clear, consistent branding AND how to write copy that connects and sells. 

module three

Master Social Media
& Content Creation

Social media and content play a huge role on your overall marketing strategy, so you want to get this right! 

In this module, I’ll show you the social media strategy I have used to build my audience, land countless customers on Instagram and consistently create valuable content for my audience whilst still running the rest of my business (hello time saving tricks!) 

You’ll learn my exact process so that you never feel stuck when you try to create content instead, you’ll have content scheduled and ready to publish in advance. I’ll show you how to plan a photoshoot, batch tasks and use tools and programs to save time (and money!)

I’ll walk you through how to consistently engage on social media, how to work with the algorithm, when to post and how often, my productivity system and the big social media no no’s. 

module four

Build Your Email List
from Scratch

What good is this playbook if you’re not building an audience that you own? It’s important to build your social media audience but you never truly own that audience. It’s much more wise to build your email list alongside your social media audience so that you always have direct access to your tribe. 

In this module I show you how to build your email list from 0 with a step by step process that works (and has worked for not just me, but my clients and students!) 

I’ll guide you on how to create the perfect lead magnet for your audience, choose the right email marketing platform for you and how to create an automated welcome sequence that does the heavy lifting for you! 


As soon as you join, you get instant access to the modules, plus all the updates I add in as the platforms change. 

When you start, you can jump into our Insiders Facebook Group to post your questions and ideas for feedback, encouragement and guidance from a community of like minded business owners. And yep, I’ll be in there to help you too! 

start today

plus these

super fun bonuses!

A Facebook Ads tutorial to show you exactly how I set up ads for Lala Social Club: Bonus Video Lesson

Working with Influencers Guide: Bonus PDF. Everything I recommend when engaging influencers for your brand

Membership in the private Facebook Group: Find a community of likeminded business owners ready to give feedback and ongoing support

Monthly LIVE Q&A with Laura in the Insiders Facebook Group

Lifetime access to the lessons and any new lessons I add

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Join for $299 USD

one payment
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I want to pay in instalments

3 monthly payments
of $119 USD

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My Marketing Playbook has been the best investment we have made!

melanie renfrew

The Design Project and Co

Laura has an incredible ability to break down the overwhelming task of marketing and lay it out in a simple and practical way.

gabriella watt

Watt the Health

The course has very quickly equipped me with the knowledge and motivation I needed to confidently step into the world of online marketing without feeling out of my depth.

linn trigg

Lifestyle Custom Cabinetry

A. My Marketing Playbook can be completed at your own pace. You can take as long as you like! We have had some students finish it in 24 hours and others who take their time. It’s entirely up to you! Remember that each module is available for you to rewatch at any time and you have lifetime access to the course.

Q. How much time should I set aside to complete My Marketing Playbook?


The course has over 20 videos and 4 key modules. We have also put together a huge workbook with over 100 pages. As students, you’ll also get access to a private Facebook Group with My Marketing Playbook Insiders only. Within this group, Laura will be hosting an exclusive monthly live Q&A session. 

Q. What kind of resources will be given to students? 


Nope not at all. When you’re in small business, you need invest your time and money wisely. This course is foundational. It exists to help launch your business into online marketing so that you can feel confident, clear and ready to implement. 

Spending thousands on a marketing course just isn’t viable for many small business owners. Especially in the current state of the world. That’s why I’ve made this course CRAZY AFFORDABLE. But that certainly doesn’t mean you’re missing out. 

Q. I’ve seen marketing courses that sell for $1000+, does this mean My Marketing Playbook is a “lite” version of those courses?


Um, heck no! This course is easy to understand, simple to implement AND packed full of ideas to help you take your marketing to the next level, today! One thing I HATE about online courses is when you finish and feel more stressed and confused than when you started. That’s NOT my style at all.

I’ve tried and tested all these approaches on my own business and for my clients over the years of running Lala Social Club. You’ll get access to my powerful, simple, actionable marketing strategy for a fraction of what you’d pay doing a 1:1 session with me. 

Q. There’s a lotta content in this course, will I leave feeling overwhelmed, confused and ready to give up all together?


Absolutely. You are in the right place and you are going to LOVE it! We have had plenty of students who are new to business or who have launched their businesses after completing the course. It’s the perfect roadmap to help you know you’re getting it right from the beginning! The best time to start is now.

Q. I don’t have a business just yet, is this course for me? 


I know how busy life can get, especially when you’re building a business (trust me, I get it!). That’s why we’ve made this a lifetime, go at your own pace course. I really want you to jump into the training when you’re ready to implement because that’s the most important part. Start when you’re ready. 

Q. Life is crazy busy right now. What if I buy now but I’m not ready to start the course just yet? 


The market is flooded with online courses. For us, we have been working hand in hand with small business owners for years at Lala Social Club. We have hosted countless sold out workshops sharing our knowledge. OUr big point of difference? Everything we teach has been tried and tested on our own business and in our 1:1 clients. Our approach means you have a step by step framework that works.

I also regularly add in bonuses and updates as the marketing landscape changes. 

Q. I’ve tried online marketing courses before and didn’t see the result I wanted. How is My Marketing Playbook any different?