accelerator
Communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process - in just 10 weeks.
Fast track your business to
consistent $5k months
sign me up!
sign me up!
"In just two weeks, I got
Candice – Interior Designer
16 new leads for my
interior design business
– straight from my website!"
A SIMPLE FACT FOR CREATIVES:
marketing your business is the key to getting consistent leads, working with perfect-fit clients, and growing your business
But when you show up online without a real marketing plan and just hope for the best, you end up...
And before you know it, your confidence in your marketing and your business is… well, it’s not great.
👉 Struggling to communicate your value and unique message
👉 Posting on social media and hoping for the best
👉 Losing hours aimlessly filming Reels that don’t convert to dollars in your bank
👉 Procrastinating building your email list
👉 Struggling to land new clients (or charge what you’re services are worth)
👉 Avoiding sales because you feel pushy and fear getting rejected
Your head starts filling with thoughts like:
“Maybe I don’t know enough to post content yet”
🙅‍♀️
“I’m probably charging too much for this”
🙅‍♀️
“Am I even clearly communicating how I help people?”
🙅‍♀️
i need help!
The only thing standing between you and a business that consistently attracts your dream
sound familiar?
(Yeah, I’ve been there too!)
Because once you have a sustainable marketing strategy, you’ll be able to:
✔️ Sell your services consistently on social media and in your emails
Wondering how you’re going to implement a marketing plan that can help you do all THAT?
Ahem. It's time we've met.
Lean in close—I’ve got something to tell you👇🏻
✔️ Install our content system and skyrocket your social media engagement
✔️ Bring in extra revenue for your creative biz every. single. month.
✔️ Stop chasing work and attract perfect-fit leads every week
✔️ Wave goodbye to imposter syndrome and start taking confident action
✔️ Clearly communicate your value and charge more for your services
simple, complete marketing plan
clients is a
simple, complete
marketing plan
i'm so in!
Before I had a complete marketing plan, I was scrambling to communicate my value, in constant feast or famine mode when it came to client work, and spending waaay too much time posting on Instagram without a plan.
(Cute pics, yes. Strategy, no.)
Not too long after starting my business, I found myself where so many of my clients find themselves too: burnt out on the client delivery rollercoaster, struggling with major imposter syndrome, and feeling like my business would never truly take off.
The problem was pretty clear: None of my marketing efforts were strategic. My website, social channels, and email list weren’t working together. (Okay, to be honest, I didn’t even have an email list.)
But all of that changed when I got clear on my messaging, created a purposeful content strategy, and built a sustainable and high converting marketing plan that served as my roadmap to connect with the right clients.
Let's do this!
Lala x
Since then, I’ve 10x’d my email list (in just over 2 years), have consistent leads enquiring about my offers, and I’ve been able to work with my dream clients over and over again - all without sacrificing my freedom.
What’s more? I know how to attract paying clients so I can say yes to the right fits and no to the wrong ones.
And in creative service provider land, that is priceless.
So I packaged up everything I know about sales and marketing and I’m turning the whole thing over to YOU so you can consistently attract your dream clients and finally hit $5k/month consistently.
Enter: My Marketing Playbook Accelerator and the Lala Level Up Framework
This is it, my friend.
No more imposter syndrome. No more avoiding sales. No dancing Reels.
👋🏻 Hey,
I'm Laura.
Less-than-great plant caretaker, mum to Vinny (my pup!), and Lala to my nieces and nephews who are too tiny to nail the r sound.
I’m also a marketing coach on a mission to help creative service providers to skyrocket their businesses in a way that’s simple and sustainable.
Because I truly believe that if you can market your business, you can grow your business.
*🎤 Mic-drop*
The 10-week coaching program that’ll fast track you to consistent $5k months and show you how to communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process.
slow your scroll and say hello to...
MEET THE LALA LEVEL UP FRAMEWORK
Wondering how it’s all possible in 10 weeks?
sign me up!
Accelerator
Convert perfect-fit leads through your one-page sales process
Kickstart and nurture your email list with simple automation
Build your audience and turn your followers into paying clients
Create and implement a content plan that consistently sells your offers
Communicate your value in a powerful one-liner
Attract dream clients on autopilot (and say no to wrong fit!)
after following our simple level up framework, you’ll be able to…
i need this!
what students are saying about
"I felt confused and overwhelmed but since doing MMP my followers increased, my engagement increased and so did my confidence!"
– Kara
Women's Health Coach
“I love that I can print the workbook out and keep it with me to refer back to all the time so I can do it at my own speed."
– Lara
Graphic Designer
"Since doing MMP, I have a plan to follow and I have more clarity. The videos and templates were so helpful."
– Elena
Consultant
"It's so much more than I expected! Very generous and valuable."
"When it comes to technical Facebook advertising, you made it so simple and easy to do...I love knowing how to do it myself.”
"My followers and confidence increased!"
take a peek inside
The Lala Level Up Framework
AKA your one-stop shop to skyrocket your creative business
take a peek inside
Communicate
Take your message from confused & unclear to concise and impactful and turn your services into an irresistible, value-packed offer.
module 1
Craft and refine your brand message into a simple and compelling one liner
Confidently communicate your value both online and face to face
Find your niche and learn how to speak their language in your marketing
Craft your 6 Figure Offer so your clients say “heck yes!” to working with you
Turn your website into a client attracting machine with our simple website tweaks
module 2
Attract
Take control of your lead flow with our award winning attract strategies that allow you to generate leads on autopilot and build your social media audience every week.
Save buckets of time with our done-for-you caption scripts and templates
Leverage your Instagram and content to turn your followers into clients
Install The Social Media Batching Blueprint so you can focus on other areas of your business (and life!)
Create a simple lead magnet that attract your dream clients and kickstarts your email list
Skyrocket your ROI and show up consistently using our Email Marketing Uncomplicated framework
Convert
module 3
Stop avoiding selling and finally get the confidence you need to pitch your services and land your dream clients with ease - without feeling awkward or salesy.
Build a sales process that feels easy and authentic for you and say goodbye to clients ghosting you
Ditch the negative mindset around selling and become a confident sales pro
Learn our powerful, yet simple sales scripts to sell in your direct messages
Craft your 6 Figure Proposal with our fill in the blank template and easy to follow process
Confidently price your services and *finally* charge what you’re worth (without the imposter syndrome)
this probably goes without saying, but...
we believe in bonuses around here
When you join My Marketing Playbook you’ll get access to these goodies that’ll make marketing your business simpler than ever
free bonus #1
10 Weeks of Private Group Coaching with Laura
You’ll get the chance to sit down with me and our other students in a live Zoom coaching session each week for the 10 weeks.
Valued at $12,000
free bonus #2
The Ultimate Instagram Content Kit
Fast track your Instagram growth with our done-for-you content plan
Get bonus access to our plug and play content plan. Filled with over 50+ ready made captions, beautiful Canva templates and strategic content pillars ready to schedule.
Valued at $999
free bonus #3
Expert Masterclass Bundle
You get access to 8 x Masterclasses and Bonuses
from industry experts in photography, Facebook Ads, copywriting, collaborative marketing and more. You’re really getting a one stop shop for all things marketing!
Valued at $3,997
free bonus #4
Lifetime Access to the Insiders Facebook Group
You’ll have lifetime access to our private Facebook community
where you’ll be supported by Laura and a host of friends as your marketing plan grows and your business does too!
(...friends are priceless)
Expand your knowledge and stay on track with weekly coaching
Start growing your business and attracting your dream clients with your marketing today
When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group
pricing
My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)
$2,997
10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
$12,000
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more
$2,450
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
$999
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
$3,997
What you get
value
Insiders only Facebook Community
Priceless
$22,443
Valued at over
$1,997
One time payment
yes please!
+ 9 weekly instalments
$250
Pay weekly
i'm so in!
Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura
i'm so in!
how we stack up
To put it frankly, My Marketing Playbook is a marketing mecca for creative service providers
other programs
Little or No Support which leaves you feeling more like a number and less like, you know, a real-life person
Vague Frameworks that tell you WHAT to do but not HOW to do it. Whomp, whomp.
Narrow Topics that might focus on Instagram or email marketing, but fall shy of the big-picture strategy
Overwhelming Lessons with no clear steps on how to implement the material
Complicated Guarantees that request you turn over your birth certificate and blood type to get your money back. *Biiig eye roll*
my marketing playbook
LIVE Weekly Coaching Sessions with Laura so you can ask questions in real-time during the 10 weeks
Plug and Play Tools for every step of your marketing—including templates, framework, and swipes files
Easy Action Steps to break down big tasks into doable mini pieces you can actually implement (no overwhelm!)
Lala’s Level Up Framework which gives you the roadmap to grow your business with confidence
No-Fluff Lessons that are designed to help you focus, gain traction, and—most importantly—apply what you learn to your business
Proven Method that I’ve used with hundreds of my students to help them skyrocket their marketing and grow their service based businesses
100% Results Guarantee (more on this just below!) if you show up to the coaching calls and don’t make your investment back in the 10 weeks, we will work with you until you do.
sign me up!
PLUS, YOUR PURCHASE IS PROTECTED BY
The My Marketing Playbook Results Guarantee
I know My Marketing Playbook has all the tools you need to confidently market your service based business and attract perfect-fit clients because I've used this exact framework to grow my own business and help hundreds of my students to do the same.
In fact, I’m so confident in this program that…
You’re invited to join My Marketing Playbook for the 10 weeks and if you show up to the coaching calls and don’t make your investment back in that time, we will work with you until you do.
stars go!
Look at these
picture it:
in just 10 weeks, we’ll be popping the bubbly and celebrating your complete marketing plan & growing business
By the end of this program you will have:
âś… Turned your wishy-washy marketing efforts into a powerful marketing strategy to attract your dream clients
âś… Designed a website that converts browsers into paying clients (without outsourcing!)
✅ Created a foolproof sales process that feels good and will get your prospects saying “Heck yes!” right away
✅ Transformed your “hope for the best” approach to social media and email marketing into systemised, sales generating machines
✅ Confidently set up your email marketing platform (even if you’re allergic to technology)
✅ Kickstarted your email list from 0 with the step by step process that I’ve personally used
âś… Implemented a simple content strategy so you get more followers and a flood of clients
âś… Replaced overwhelm and imposter syndrome with clarity and confidence (and juuuust the right amount of badass boss energy)
sign me up!
STILL HERE? MAYBE YOU’RE WONDERING
“But Laura, is My Marketing Playbook really for me?”
This program is PERFECT for you if...
✅ You’re a creative service provider and you’re ready to consistently make $5k/month from your business
✅ You know you need a plan to get more of your dream clients but you don’t know where to start
✅ You’re looking for practical, simple strategies to grow your business without overworking
✅ You’ve been on the hunt for a program that takes a no-fluff approach and you’re tired of making it up as you go
âś… You want an expert/cheerleader in your corner as you implement (hi, it me)
This program may NOT be a good fit if...
❌ You’re hoping for one of *those* courses where you binge all the content and never take action
❌ You aren’t a service provider
❌ You’re looking for a hands-off “overnight success” approach to growing your business
❌ You’d prefer to outsource your marketing across all platforms
❌ You have a business that primarily sells physical products
*Pours glass of wine and gets comfy on the couch*
To help you decide if My Marketing Playbook is truly your one-way ticket to a complete, tailored-to-your-business marketing plan I’ve made you a nifty chart.
(Couldn’t resist. I love tools that simplify the hard stuff.)
sign me up!
Join me inside My Marketing Playbook and let’s create a gameplan so you can hit $5k/months consistently
FIND YOURSELF IN COLUMN A?
$22,443
Valued at over
$1,997
One time payment
yes please!
Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura
i'm so in!
+ 9 weekly instalments
$250
Pay weekly
questions? ask away!
Will My Marketing Playbook really work for me?
The short answer: YES!
The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business.
No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.
I’m a creative service provider. Will My Marketing Playbook really help me create a sustainable marketing plan to grow my business?
The short answer: YES!
The long answer: Double yes! This program has everything you need to build a complete marketing plan and hit $5k/month in revenue - quick smart.
Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing.
If you’re not a service provider…
AKA, you sell products or run a brick and mortar business, this isn’t the place for you.
Reach out to us and we can point you in the right direction.
Questions? Ask away!
What if I’m just starting out and don’t have a social media following or a big email list?
Never fear, my friend. If you’re just starting out, this program is perfect for you.
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat.
I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?
The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that?
So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results.
How much time will I need to commit to complete the program to get results?
Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 6 week coaching program and the time will fly. If you can commit the time for the 6 weeks, you’ll see results.
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.
What if I have questions as I learn?
Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.
In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time.
You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.
My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results.
Though it’s fair to say I’m a pinch biased.
So I’ve invited some of my students to tell you their side of the story.
How is this course different from other marketing courses?
How is My Marketing Playbook Accelerator different from previous intakes?
Great question! We completely recreated the structure of the program because we wanted to improve and simplify the training while delivering MORE results to our students.
The Lala Level Up Framework is THE go to for creative service providers who want to grow and eventually want to scale their businesses.
We start with the fundamentals and have stripped away anything that won’t move the needle for creatives.
That’s why we don’t focus on ads or automation much in this course (note: we focus on that a LOT in The Next Level Club - our program for service providers earning $5k/month or more)
We have added a whole new section that is focused on sales because I realised that marketing only does so much. If your sales process isn’t working, you’ll never see growth.
Great question! We completely recreated the structure of the program because we wanted to improve and simplify the training while delivering MORE results to our students.
The Lala Level Up Framework is THE go to for creative service providers who want to grow and eventually want to scale their businesses.
We start with the fundamentals and have stripped away anything that won’t move the needle for creatives.
That’s why we don’t focus on ads or automation much in this course (note: we focus on that a LOT in The Next Level Club - our program for service providers earning $5k/month or more)
We have added a whole new section that is focused on sales because I realised that marketing only does so much. If your sales process isn’t working, you’ll never see growth.
Close →
The short answer: YES!
The long answer: Double yes! This program has everything you need to build a complete marketing plan and hit $5k/month in revenue - quick smart.
Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing.
If you’re not a service provider…
AKA, you sell products or run a brick and mortar business, this isn’t the place for you.
Reach out to us and we can point you in the right direction.
Close →
Never fear, my friend. If you’re just starting out, this program is perfect for you.
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat.
Close →
The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that?
So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results.
Close →
Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 10 week coaching program and the time will fly. If you can commit the time for the 10 weeks, you’ll see results.
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.
Close →
Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.
In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time.
You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.
Close →
My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results.
Though it’s fair to say I’m a pinch biased.
So I’ve invited some of my students to tell you their side of the story.
Close →
ok, let's recap!
Here’s a recap of what’s waiting for you inside...
With My Marketing Playbook in your back pocket, you’ll have forever access to everything you need to confidently market your business
My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)
$2,997
10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
$12,000
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more
$2,450
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
$999
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
$3,997
What you get
value
Insiders only Facebook Community
Priceless
$22,443
Valued at over
$1,997
One time payment
yes please!
i'm so in!
Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura
+ 9 weekly instalments
$250
Pay weekly
