Communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process - in just 10 weeks. 

Fast track your business to

consistent $5k months

sign me up!

sign me up!

"In just two weeks, I got 

Candice – Interior Designer

16 new leads for my

interior design business

– straight from my website!"

A SIMPLE FACT FOR CREATIVES:

marketing your business is the key to getting consistent leads, working with perfect-fit clients, and growing your business

But when you show up online without a real marketing plan and just hope for the best, you end up...

And before you know it, your confidence in your marketing and your business is… well, it’s not great.

👉 Struggling to communicate your value and unique message

👉 Posting on social media and hoping for the best

👉 Losing hours aimlessly filming Reels that don’t convert to dollars in your bank

👉 Procrastinating building your email list

👉 Struggling to land new clients (or charge what you’re services are worth)

👉 Avoiding sales because you feel pushy and fear getting rejected

Your head starts filling with thoughts like:

 “Maybe I don’t know enough to post content yet”

🙅‍♀️

“I’m probably charging too much for this”

🙅‍♀️

 “Am I even clearly communicating how I help people?”

🙅‍♀️

i need help!

The only thing standing between you and a business that consistently attracts your dream

sound familiar?
(Yeah, I’ve been there too!)

Because once you have a sustainable marketing strategy, you’ll be able to:

✔️  Sell your services consistently on social media and in your emails

Wondering how you’re going to implement a marketing plan that can help you do all THAT? 

Ahem. It's time we've met.

Lean in close—I’ve got something to tell you👇🏻

✔️  Install our content system and skyrocket your social media engagement

✔️  Bring in extra revenue for your creative biz every. single. month.

✔️  Stop chasing work and attract perfect-fit leads every week

✔️  Wave goodbye to imposter syndrome and start taking confident action

✔️  Clearly communicate your value and charge more for your services

simple, complete marketing plan

clients is a

simple, complete

marketing plan

i'm so in!

Before I had a complete marketing plan, I was scrambling to communicate my value, in constant feast or famine mode when it came to client work, and spending waaay too much time posting on Instagram without a plan. 

(Cute pics, yes. Strategy, no.)

Not too long after starting my business, I found myself where so many of my clients find themselves too: burnt out on the client delivery rollercoaster, struggling with major imposter syndrome, and feeling like my business would never truly take off.

The problem was pretty clear: None of my marketing efforts were strategic. My website, social channels, and email list weren’t working together. (Okay, to be honest, I didn’t even have an email list.)

But all of that changed when I got clear on my messaging, created a purposeful content strategy, and built a sustainable and high converting marketing plan that served as my roadmap to connect with the right clients.

Let's do this!
          Lala x

Since then, I’ve 10x’d my email list (in just over 2 years), have consistent leads enquiring about my offers, and I’ve been able to work with my dream clients over and over again - all without sacrificing my freedom. 

What’s more? I know how to attract paying clients so I can say yes to the right fits and no to the wrong ones. 

And in creative service provider land, that is priceless. 

So I packaged up everything I know about sales and marketing and I’m turning the whole thing over to YOU so you can consistently attract your dream clients and finally hit $5k/month consistently.  

Enter: My Marketing Playbook Accelerator and the Lala Level Up Framework

This is it, my friend. 

No more imposter syndrome. No more avoiding sales. No dancing Reels.

👋🏻  Hey,

I'm Laura.

Less-than-great plant caretaker, mum to Vinny (my pup!), and Lala to my nieces and nephews who are too tiny to nail the r sound. 

I’m also a marketing coach on a mission to help creative service providers to skyrocket their businesses in a way that’s simple and sustainable.

Because I truly believe that if you can market your business, you can grow your business. 

*🎤 Mic-drop*

The 10-week coaching program that’ll fast track you to consistent $5k months and show you how to communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process.

slow your scroll and say hello to...

MEET THE LALA LEVEL UP FRAMEWORK

Wondering how it’s all possible in 10 weeks?

sign me up!

Accelerator

Convert perfect-fit leads through your one-page sales process

Kickstart and nurture your email list with simple automation

Build your audience and turn your followers into paying clients

Create and implement a content plan that consistently sells your offers

Communicate your value in a powerful one-liner

Attract dream clients on autopilot (and say no to wrong fit!) 

after following our simple level up framework, you’ll be able to…

i need this!

what students are saying about

"I felt confused and overwhelmed but since doing MMP my followers increased, my engagement increased and so did my confidence!"

– Kara
Women's Health Coach

“I love that I can print the workbook out and keep it with me to refer back to all the time so I can do it at my own speed."

– Lara
Graphic Designer

"Since doing MMP, I have a plan to follow and I have more clarity. The videos and templates were so helpful."

– Elena
Consultant

"It's so much more than I expected! Very generous and valuable."

"When it comes to technical Facebook advertising, you made it so simple and easy to do...I love knowing how to do it myself.”

"My followers and confidence increased!"

take a peek inside

The Lala Level Up Framework

AKA your one-stop shop to skyrocket your creative business

take a peek inside

Communicate

Take your message from confused & unclear to concise and impactful and turn your services into an irresistible, value-packed offer. 

module 1

Craft and refine your brand message into a simple and compelling one liner

Confidently communicate your value both online and face to face

Find your niche and learn how to speak their language in your marketing

Craft your 6 Figure Offer so your clients say “heck yes!” to working with you

Turn your website into a client attracting machine with our simple website tweaks 

module 2

Attract

Take control of your lead flow with our award winning attract strategies that allow you to generate leads on autopilot and build your social media audience every week. 

Save buckets of time with our done-for-you caption scripts and templates

Leverage your Instagram and content to turn your followers into clients

Install The Social Media Batching Blueprint so you can focus on other areas of your business (and life!) 

Create a simple lead magnet that attract your dream clients and kickstarts your email list

Skyrocket your ROI and show up consistently using our Email Marketing Uncomplicated framework

Convert

module 3

Stop avoiding selling and finally get the confidence you need to pitch your services and land your dream clients with ease - without feeling awkward or salesy.

Build a sales process that feels easy and authentic for you and say goodbye to clients ghosting you

Ditch the negative mindset around selling and become a confident sales pro

Learn our powerful, yet simple sales scripts to sell in your direct messages

Craft your 6 Figure Proposal with our fill in the blank template and easy to follow process

Confidently price your services and *finally* charge what you’re worth (without the imposter syndrome)

this probably goes without saying, but...

we believe in bonuses around here

When you join My Marketing Playbook you’ll get access to these goodies that’ll make marketing your business simpler than ever

free bonus #1

10 Weeks of Private Group Coaching with Laura

You’ll get the chance to sit down with me and our other students in a live Zoom coaching session each week for the 10 weeks.

Valued at $12,000

free bonus #2

The Ultimate Instagram Content Kit

Fast track your Instagram growth with our done-for-you content plan

Get bonus access to our plug and play content plan. Filled with over 50+ ready made captions, beautiful Canva templates and strategic content pillars ready to schedule.

Valued at $999

free bonus #3

Expert Masterclass Bundle

You get access to 8 x Masterclasses and Bonuses

from industry experts in photography, Facebook Ads, copywriting, collaborative marketing and more. You’re really getting a one stop shop for all things marketing!

Valued at $3,997

free bonus #4

Lifetime Access to the Insiders Facebook Group

You’ll have lifetime access to our private Facebook community

where you’ll be supported by Laura and a host of friends as your marketing plan grows and your business does too!

(...friends are priceless)

Expand your knowledge and stay on track with weekly coaching

Start growing your business and attracting your dream clients with your marketing today

When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group

pricing

My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)

$2,997

10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay

$12,000

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more

$2,450

The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media

$999

8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more

$3,997

What you get

value

Insiders only Facebook Community

Priceless

$22,443

Valued at over

$1,997

One time payment

yes please!

+ 9 weekly instalments 

$250

Pay weekly

i'm so in!

Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura

i'm so in!

leads to results

🤩

“Since doing MMP,

LAURa - GRAPHIC DESIGNER

everything has increased

- the traffic on my website, my email list, my Instagram followers and engagement.

it's been a game changer!”

how we stack up

To put it frankly, My Marketing Playbook is a marketing mecca for creative service providers

other programs

Little or No Support which leaves you feeling more like a number and less like, you know, a real-life person 

Vague Frameworks that tell you WHAT to do but not HOW to do it. Whomp, whomp.

Narrow Topics that might focus on Instagram or email marketing, but fall shy of the big-picture strategy 

Overwhelming Lessons with no clear steps on how to implement the material

Complicated Guarantees that request you turn over your birth certificate and blood type to get your money back. *Biiig eye roll*

my marketing playbook

LIVE Weekly Coaching Sessions with Laura so you can ask questions in real-time during the 10 weeks

Plug and Play Tools for every step of your marketing—including templates, framework, and swipes files

Easy Action Steps to break down big tasks into doable mini pieces you can actually implement (no overwhelm!) 

Lala’s Level Up Framework which gives you the roadmap to grow your business with confidence 

No-Fluff Lessons that are designed to help you focus, gain traction, and—most importantly—apply what you learn to your business

Proven Method that I’ve used with hundreds of my students to help them skyrocket their marketing and grow their service based businesses 

100% Results Guarantee (more on this just below!) if you show up to the coaching calls and don’t make your investment back in the 10 weeks, we will work with you until you do.

sign me up!

PLUS, YOUR PURCHASE IS PROTECTED BY

The My Marketing Playbook Results Guarantee

I know My Marketing Playbook has all the tools you need to confidently market your service based business and attract perfect-fit clients because I've used this exact framework to grow my own business and help hundreds of my students to do the same.

In fact, I’m so confident in this program that…

You’re invited to join My Marketing Playbook for the 10 weeks and if you show up to the coaching calls and don’t make your investment back in that time, we will work with you until you do.

stars go!

Look at these

"Laura has an incredible ability to break down the overwhelming task of marketing and lay it out in a simple and practical way."

Gabriella watt, watt the health

"My Marketing Playbook has been the best investment we have ever made!"

Melanie renfrew, the design project and co

picture it:

in just 10 weeks, we’ll be popping the bubbly and celebrating your complete marketing plan & growing business

By the end of this program you will have:

✅  Turned your wishy-washy marketing efforts into a powerful marketing strategy to attract your dream clients

✅  Designed a website that converts browsers into paying clients (without outsourcing!) 

✅  Created a foolproof sales process that feels good and will get your prospects saying “Heck yes!” right away

✅  Transformed your “hope for the best” approach to social media and email marketing into systemised, sales generating machines

✅  Confidently set up your email marketing platform (even if you’re allergic to technology)

✅  Kickstarted your email list from 0 with the step by step process that I’ve personally used

  Implemented a simple content strategy so you get more followers and a flood of clients

✅  Replaced overwhelm and imposter syndrome with clarity and confidence (and juuuust the right amount of badass boss energy)

sign me up!

STILL HERE? MAYBE YOU’RE WONDERING 

“But Laura, is My Marketing Playbook really for me?”

This program is PERFECT for you if...

✅  You’re a creative service provider and you’re ready to consistently make $5k/month from your business

✅  You know you need a plan to get more of your dream clients but you don’t know where to start

✅  You’re looking for practical, simple strategies to grow your business without overworking

✅  You’ve been on the hunt for a program that takes a no-fluff approach and you’re tired of making it up as you go

✅  You want an expert/cheerleader in your corner as you implement (hi, it me)

This program may NOT be a good fit if...

❌  You’re hoping for one of *those* courses where you binge all the content and never take action

❌  You aren’t a service provider

❌  You’re looking for a hands-off “overnight success” approach to growing your business

❌  You’d prefer to outsource your marketing across all platforms

❌  You have a business that primarily sells physical products

*Pours glass of wine and gets comfy on the couch*

To help you decide if My Marketing Playbook is truly your one-way ticket to a complete, tailored-to-your-business marketing plan I’ve made you a nifty chart. 

(Couldn’t resist. I love tools that simplify the hard stuff.)

sign me up!

Join me inside My Marketing Playbook and let’s create a gameplan so you can hit $5k/months consistently

FIND YOURSELF IN COLUMN A?

$22,443

Valued at over

$1,997

One time payment

yes please!

Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura

i'm so in!

+ 9 weekly instalments 

$250

Pay weekly

questions? ask away!

Will My Marketing Playbook really work for me?

The short answer: YES! 

The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business. 

No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.

I’m a creative service provider. Will My Marketing Playbook really help me create a sustainable marketing plan to grow my business?

The short answer: YES! 

The long answer: Double yes! This program has everything you need to build a complete marketing plan and hit $5k/month in revenue - quick smart. 

Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing. 
If you’re not a service provider…

AKA, you sell products or run a brick and mortar business, this isn’t the place for you. 
Reach out to us and we can point you in the right direction.

Questions? Ask away!

What if I’m just starting out and don’t have a social media following or a big email list?

Never fear, my friend. If you’re just starting out, this program is perfect for you. 

It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat. 

I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?

The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that? 

So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results. 

How much time will I need to commit to complete the program to get results?

Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 6 week coaching program and the time will fly. If you can commit the time for the 6 weeks, you’ll see results. 

But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace. 

Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.

What if I have questions as I learn?

Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.

In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time. 

You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.

My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results. 

Though it’s fair to say I’m a pinch biased. 

So I’ve invited some of my students to tell you their side of the story. 

How is this course different from other marketing courses?

How is My Marketing Playbook Accelerator different from previous intakes?

Great question! We completely recreated the structure of the program because we wanted to improve and simplify the training while delivering MORE results to our students. 
The Lala Level Up Framework is THE go to for creative service providers who want to grow and eventually want to scale their businesses. 

We start with the fundamentals and have stripped away anything that won’t move the needle for creatives. 

That’s why we don’t focus on ads or automation much in this course (note: we focus on that a LOT in The Next Level Club - our program for service providers earning $5k/month or more) 
We have added a whole new section that is focused on sales because I realised that marketing only does so much. If your sales process isn’t working, you’ll never see growth.

How is My Marketing Playbook Accelerator different from previous intakes?

Great question! We completely recreated the structure of the program because we wanted to improve and simplify the training while delivering MORE results to our students. 
The Lala Level Up Framework is THE go to for creative service providers who want to grow and eventually want to scale their businesses. 

We start with the fundamentals and have stripped away anything that won’t move the needle for creatives. 

That’s why we don’t focus on ads or automation much in this course (note: we focus on that a LOT in The Next Level Club - our program for service providers earning $5k/month or more) 
We have added a whole new section that is focused on sales because I realised that marketing only does so much. If your sales process isn’t working, you’ll never see growth.

Close  →

I’m a creative service provider. Will My Marketing Playbook really help me create a sustainable marketing plan to grow my business?

The short answer: YES! 

The long answer: Double yes! This program has everything you need to build a complete marketing plan and hit $5k/month in revenue - quick smart. 

Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing. 
If you’re not a service provider…

AKA, you sell products or run a brick and mortar business, this isn’t the place for you. 
Reach out to us and we can point you in the right direction.

Close  →

What if I’m just starting out and don’t have a social media following or a big email list?

Never fear, my friend. If you’re just starting out, this program is perfect for you. 
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat. 

Close  →

I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?

The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that? 

So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results. 

Close  →

How much time will I need to commit to complete the program to get results?

Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 10 week coaching program and the time will fly. If you can commit the time for the 10 weeks, you’ll see results. 

But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
 
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise. 

Close  →

What if I have questions as I learn?

Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.

In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time. 

You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.

Close  →

How is this course different from other marketing courses?

My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results. 

Though it’s fair to say I’m a pinch biased. 

So I’ve invited some of my students to tell you their side of the story. 

Close  →

I'll let these stars take the mic

“Since the course I have booked a number of new clients, some who, in the past I may not have been confident enough to take on (hello imposter syndrome)."

– erin
Photographer

“Before MMP, I had only just launched...and I wanted to create brand awareness. Some of the first changes I noticed since the course is increased traffic to my website, increase in social media followers and more sales. It’s such good value for money and I’m so glad I did it! I’m sad it’s over, really!”

– Ang
Ecommerce Founder

"Now I know my value, I know I am heading in the right direction and ready to tackle the marketing of my small business with confidence.”

" It’s such good value for money!"

MMP is honest to God one of the best services I have come across in years and years. I don't say this lightly 🙏🏻

– Tessa
 Occupational therapist

"Finally a product and support system that puts its money where its mouth is!"

ok, let's recap!

Here’s a recap of what’s waiting for you inside...

With My Marketing Playbook in your back pocket, you’ll have forever access to everything you need to confidently market your business

My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)

$2,997

10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay

$12,000

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more

$2,450

The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media

$999

8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more

$3,997

What you get

value

Insiders only Facebook Community

Priceless

$22,443

Valued at over

$1,997

One time payment

yes please!

i'm so in!

Save $503 & get bonus upgrade to "The Goal Setting Intensive" with Laura

+ 9 weekly instalments 

$250

Pay weekly