by lala social club
No overwhelm.
No procrastination. No confusion.
Join My Marketing Playbook and build a complete marketing plan to confidently grow your service based business - in just 6 weeks
Attract your dream clients.
Earn more revenue.
Experience freedom.
to your service based business in 6 weeks
$6,000 revenue
sign me up!
Add
"In just two weeks, I got
Candice – Interior Designer
16 new leads for my
interior design business
– straight from my website!"
A SIMPLE FACT FOR CREATIVE BUSINESS OWNERS:
marketing your business is the key to getting consistent leads, working with perfect-fit clients, and growing your business
But when you show up online without a real marketing plan and just hope for the best, you end up...
And before you know it, your confidence in your marketing and your business is… well, it’s not great.
👉 Struggling to communicate your unique message
👉 Posting on social media and hoping for the best
👉 Losing hours aimlessly designing graphics in Canva
👉 Procrastinating building your email list
👉 Struggling to land new clients (or charge what your services are worth)
👉 Wondering how everyone else makes it look easy
Your head starts filling with thoughts like:
“Maybe I don’t know enough to post content yet”
🙅♀️
“I’m probably charging too much for this”
🙅♀️
“Am I even clearly communicating how I help people?”
🙅♀️
i need help!
The only thing standing between you and a business that consistently attracts your dream
sound familiar?
(Yeah, I’ve been there too!)
Because once you have a sustainable marketing strategy, you’ll be able to:
✔️ Sell your services consistently on social media and in your emails
Wondering how you’re going to implement a marketing plan that can help you do all THAT?
Ahem. It's time we've met.
Lean in close—I’ve got something to tell you👇🏻
✔️ Install our content system and skyrocket your social media engagement
✔️ Bring in extra revenue for your creative biz every. single. month.
✔️ Stop chasing work and attract perfect-fit leads every week
✔️ Wave goodbye to imposter syndrome and start taking confident action
✔️ Clearly communicate your value and charge more for your services
simple, complete marketing plan
clients is a
simple, complete
marketing plan
Before I had a holistic marketing plan, I was scrambling to communicate my value, in constant feast or famine mode when it came to client work, and spending waaay too much time posting on Instagram without a plan.
(Cute pics, yes. Strategy, no.)
Not too long after starting my business, I found myself where so many of my clients find themselves too: burnt out on the content creation hamster wheel, struggling with major imposter syndrome, and feeling like my business would never truly take off.
The problem was pretty clear: None of my marketing efforts were strategic. My website, social channels, and email list weren’t working together. (Okay, to be honest, I didn’t even have an email list.)
But all of that changed when I got clear on my messaging, created a purposeful content strategy, and built a sustainable marketing plan that served as my roadmap to connect with the right clients.
Since then, I’ve 10x’d my email list (in just over 2 years), have consistent leads inquiring about my offers, and I’ve been able to work with my dream clients over and over again.
Let's do this!
Lala x
What’s more? I know how to attract paying clients so I can say yes to the right fits and no to the wrong ones.
And in creative service provider land, that is priceless.
So I packaged up everything I know about creating a sustainable marketing plan and I’m turning the whole enchilada over to YOU so you can consistently attract your dream clients and grow your business.
Enter: My Marketing Playbook and the Lala Complete Marketing Framework.
This is it, my friend.
No more imposter syndrome. No more unclear messaging. No more stress naps.
And no more winging your marketing—only your eyeliner.
👋🏻 Hey,
I'm Laura.
Less-than-great plant caretaker, new mum to Vinny (my pup!), and Lala to my nieces and nephews who are too tiny to nail the r sound.
I’m also a marketing consultant on a mission to teach creative service providers how to market their businesses in a way that’s simple and sustainable.
Because I truly believe (and know from first-hand experience) that if you can market your business, you can grow your business.
*🎤 Mic-drop*
A 6-week online coaching program that’ll show you how to build a sustainable marketing plan so you can add an extra $6,000 in revenue, grow your business and consistently attract dream clients
slow your scroll and say hello to...
Meet the Lala Complete Marketing Framework
Wondering how it’s all possible in 6 weeks?
1
Craft your unique message
so your customers understand what you do
2
create A memorablebrand
and nail yourlook and feel
3
optimise your website for sales
and turn visitors into customers
4
get visible and grow withsocial media
with a strategiccontent plan
5
build and nurture your email list
with automated emails that get opened
6
expand yourreach withfacebook ads
and grow your audience
7
set up your implementation plan
to make the process repeatable
sign me up!
Generate perfect-fit leads through your optimized website
Nurture your email subscribers with automated emails
Turn your followers into engaged email subscribers
Create and execute a sustainable content plan that consistently sells your offers
Communicate your value in a powerful one-liner
Attract dream clients on autopilot
after creating your simple, sustainable marketing framework, you’ll be able to…
i need this!
what students are saying about
"I felt confused and overwhelmed but since doing MMP my followers increased, my engagement increased and so did my confidence!"
– Kara
Women's Health Coach
“I love that I can print the workbook out and keep it with me to refer back to all the time so I can do it at my own speed."
– Lara
Graphic Designer
"Since doing MMP, I have a plan to follow and I have more clarity. The videos and templates were so helpful."
– Elena
Consultant
"It's so much more than I expected! Very generous and valuable."
"When it comes to technical Facebook advertising, you made it so simple and easy to do...I love knowing how to do it myself.”
"My followers and confidence increased!"
take a peek inside
The Lala Complete Marketing Framework
AKA your one stop shop for a complete marketing plan
take a peek inside
your one stop shop for a complete marketing plan
AKA the lala complete marketing framework
module 1
Craft Your Key Messaging
Take your message from confused, unclear and waffley to clear, concise and impactful (so your clients understand what you do and how you help them)
1
Craft and refine your brand message into a simple and compelling one liner
Confidently communicate your value both online and face to face
Articulate your “unique why” so your clients understand and take action
module 2
Create a Memorable Brand
Create a visually consistent brand so that your clients recognise and remember you across all online platforms
2
Discover the simple Canva hacks that will save you hours every single week
Nail your brand colours, fonts, tone and personality
Avoid common design mistakes that stop you from attracting your dream clients
module 3
Optimise Your Website for Sales
Turn your website into a client attracting machine with our signature website design framework for service providers
3
Nail your copywriting so that your ideal client is begging to work with you
Optimise your design to increase conversions with our simple website tweaks
Learn when, where and how you should be calling your clients to take action
module 4
Get Visible & Grow with Social Media
Instead of just posting on social media and hoping for the best, you will finish this module with a ready-to-post content plan and our award winning social media growth strategy.
4
Save buckets of time with our Plug and Play Canva templates and High Conversion content plan
Leverage your Instagram and content to turn your followers into clients
Implement our tried and tested strategies for Instagram Reels, Carousels, Hashtags and more
Build social media systems that work for you and your schedule so you can focus on other areas of your business (and life!)
module 5
Build & Nurture Your Email List
Say goodbye to adhoc email marketing campaigns and confusing tech and say hello to automated emails and skyrocketing ROI with our simple step by step email marketing strategy
5
Setup and nail the tech side of your email marketing platform
Grow your subscriber list quick smart (even if you’re starting at 0)
Send high value emails that actually get opened
Turn your social media followers into subscribers
module 6
Expand Your Reach with Facebook Ads
Take your adhoc boosting and become a Facebook Ads pro so that you can promote your services on social media with confidence, spend money in the right place and attract a flood of dream clients.
6
Reach new markets and attract new clients on auto-pilot
Discover the best types of campaigns for your business
Set your campaign budget and get more bang for your buck
Create high converting ad campaigns from start to finish (it’s easier than you think!)
Setup your Facebook Ads Manager and Pixel
i want in!
this probably goes without saying, but...
we believe in bonuses around here
When you join My Marketing Playbook you’ll get access to these goodies that’ll make marketing your business simpler than ever.
free bonus #1
6 Weeks of Private Group Coaching with Laura
You’ll get the chance to sit down with me and our other students in a live Zoom coaching session each week for the 6 week program.
Valued at $5,997
free bonus #2
The Ultimate Instagram Content Kit
Fast track your Instagram growth with our done-for-you content plan
Get bonus access to our plug and play content plan. Filled with over 50+ ready made captions, beautiful Canva templates and strategic content pillars ready to schedule.
Valued at $799
free bonus #3
Expert Masterclass Bundle
YOU GET ACCESS TO 8 X MASTERCLASSES AND BONUSES
from industry experts in photography, website design, copywriting, collaborative marketing and more. You’re really getting a one stop shop for all things marketing!
Valued at $1,997
free bonus #4
Lifetime Access to the Insiders Facebook Group
You’ll have lifetime access to our private Facebook community
where you’ll be supported by Laura and a host of friends as your marketing plan grows and your business does too!
(...friends are priceless)
Ask questions, get feedback in weekly live coaching calls with LaurA
Start growing your business and attracting your dream clients with your marketing today
When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group
pricing
$13,385
My Marketing Playbook with full lifetime membership
$2,997
6 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
$5,997
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more
$1,597
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
$797
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
$1,997
What you get
value
Insiders only Facebook Community
Priceless
$1,997
One time payment
yes please!
$429
6 instalments of
i'm so in!
Valued at over
how we stack up
To put it frankly, My Marketing Playbook is a marketing mecca for creative service providers
other programs
Little or No Support which leaves you feeling more like a number and less like, you know, a real-life person
Vague Frameworks that tell you WHAT to do but not HOW to do it. Whomp, whomp.
Narrow Topics that might focus on Instagram or email marketing, but fall shy of the big-picture strategy
Overwhelming Lessons with no clear steps on how to implement the material
Complicated Guarantees that request you turn over your birth certificate and blood type to get your money back. *Biiig eye roll*
my marketing playbook
LIVE Weekly Coaching Sessions with Laura so you can ask questions in real-time during the 6 weeks
Plug and Play Tools for every step of your marketing—including templates, framework, and swipes files
Easy Action Steps to break down big tasks into doable mini pieces
Lala’s Complete Marketing Framework which gives you both a simple overview and a deep-dive into all areas of your marketing
No-Fluff Lessons that are designed to help you focus, gain traction, and—most importantly—apply what you learn to your business
Proven Method that I’ve used with hundreds of my 1:1 clients to help them skyrocket their marketing and grow their service based businesses
100% Results Guarantee (more on this just below!) if you show up to the coaching calls and don’t make your investment back in the 6 weeks, we will work with you until you do.
sign me up!
PLUS, YOUR PURCHASE IS PROTECTED BY
The My Marketing Playbook Results Guarantee
I know My Marketing Playbook has all the tools you need to confidently market your service based business and attract perfect-fit clients because I've used this exact framework to grow my own business and help hundreds of my students to do the same.
In fact, I’m so confident in this program that…
You’re invited to join My Marketing Playbook for the 6 weeks and if you show up to the coaching calls and don’t make your investment back in that time, we will work with you until you do.
stars go!
Look at these
picture it:
in just 6 weeks, we’ll be popping the bubbly and celebrating your complete marketing plan & growing business
By the end of this program you will have:
✅ Turned your wishy-washy marketing plan into a sustainable marketing strategy to attract your dream clients
✅ Created a consistent, beautiful brand that stands out online
✅ Designed a website that converts browsers into paying clients (without outsourcing to a developer!)
✅ Transformed your “hope for the best” approach to social media and email marketing into systemised, sales generating machines
✅ Confidently set up your email marketing platform (even if you’re allergic to technology)
✅ Crafted a powerful Facebook Ads campaign to build your audience and lead to more paying clients
✅ Built your email list from 0 with the step by step process that I’ve personally used
✅ Implemented a simple content strategy so you get more followers and a flood of clients
yes please!
STILL HERE? MAYBE YOU’RE WONDERING
“But Laura, is My Marketing Playbook really for me?”
This program is PERFECT for you if...
✅ You’re a creative service provider who wants to get your marketing plan right from the start
✅ You’re ready to add an extra $6,000 of revenue to your business
✅ You know marketing your business is the key to getting more clients, but you haven’t been able to create a sustainable marketing plan
✅ You want to DIY your marketing but don’t know where to start (or how to put together a complete marketing plan)
✅ You’re looking for practical, simple lessons to learn how to sustainably market your business.
✅ You’ve been on the hunt for a program that takes a no-fluff approach.
No theory-based monologues here, just implementable information designed to help you market your business so you can grow your business
This program may NOT be a good fit if...
❌ You’re hoping for a silver bullet, marketing-fix-all or crash course
❌ You aren’t a service provider
❌ You’re looking for a hands-off approach to marketing your business
❌ You’d prefer to outsource your marketing across all platforms
❌ You have a business that primarily sells physical products
*Pours glass of wine and gets comfy on the couch*
To help you decide if My Marketing Playbook is truly your one-way ticket to a complete, tailored-to-your-business marketing plan I’ve made you a nifty chart.
(Couldn’t resist. I love tools that simplify the hard stuff.)
Join me inside My Marketing Playbook and let’s create a complete your marketing plan so you can grow your business
FIND YOURSELF IN COLUMN A?
$13,385
$1,997
One time payment
yes please!
$429
6 instalments of
i'm so in!
Valued at over
questions? ask away!
Will My Marketing Playbook really work for me?
The short answer: YES!
The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business.
No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.
I’M A CREATIVE SERVICE PROVIDER. WILL MY MARKETING PLAYBOOK REALLY HELP ME CREATE A SUSTAINABLE MARKETING PLAN TO GROW MY BUSINESS?
The short answer: YES!
The long answer: Double yes! This program has everything you need to build a complete marketing plan and confidently market your service based business.
Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing.
If you’re not a service provider, this isn’t the place for you. Reach out to us and we can point you in the right direction.
Questions? Ask away!
What if I’m just starting out and don’t have a social media following or a big email list?
Never fear, my friend. If you’re just starting out, this program is perfect for you.
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat.
I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?
The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that?
So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results.
How much time will I need to commit to complete the program to get results?
Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 6 week coaching program and the time will fly. If you can commit the time for the 6 weeks, you’ll see results.
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.
What if I have questions as I learn?
Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.
In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time.
You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.
My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results.
Though it’s fair to say I’m a pinch biased.
So I’ve invited some of my students to tell you their side of the story.
How is this course different from other marketing courses?
The short answer: YES!
The long answer: Double yes! This program has everything you need to build a complete marketing plan and confidently market your service based business.
Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing.
If you’re not a service provider, this isn’t the place for you. Reach out to us and we can point you in the right direction.
Close →
Never fear, my friend. If you’re just starting out, this program is perfect for you.
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat.
Close →
The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that?
So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results.
Close →
Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 6 week coaching program and the time will fly. If you can commit the time for the 6 weeks, you’ll see results.
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.
Close →
Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.
In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time.
You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.
Close →
My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results.
Though it’s fair to say I’m a pinch biased.
So I’ve invited some of my students to tell you their side of the story.
Close →
ok, let's recap!
Here’s a recap of what’s waiting for you inside...
With My Marketing Playbook in your back pocket, you’ll have forever access to everything you need to confidently market your business
$13,385
My Marketing Playbook with full lifetime membership
$2,997
6 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
$5,997
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more
$1,597
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
$797
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
$1,997
What you get
value
Insiders only Facebook Community
Priceless
$1,997
One time payment
yes please!
$429
6 instalments of
i'm so in!
Valued at over
