"In just two weeks, I got 

Candice – Interior Designer

16 new leads for my

interior design business

– straight from my website!"

A SIMPLE FACT FOR CREATIVE BUSINESS OWNERS:

marketing your business is the key to getting consistent leads, working with perfect-fit clients, and growing your business

But when you show up online without a real marketing plan and just hope for the best, you end up...

And before you know it, your confidence in your marketing and your business is… well, it’s not great.

👉🏻   Struggling to communicate your unique message

👉🏻   Posting on social media and hoping for the best

👉🏻   Losing hours aimlessly designing graphics in Canva

👉🏻   Procrastinating building your email list

👉🏻   Struggling to land new clients (or charge what your services are worth)

👉🏻   Wondering how everyone else makes it look easy

Your head starts filling with thoughts like:

 “Maybe I don’t know enough to post content yet”

🙅🏼‍♀️

“I’m probably charging too much for this”

🙅🏼‍♀️

 “Am I even clearly communicating how I help people?”

🙅🏼‍♀️

The only thing standing between you and a business that consistently attracts your dream clients is a simple, complete marketing plan

sound familiar?
(Yeah, I’ve been there too!)

Because once you have a sustainable marketing strategy, you’ll be able to:

✔️  Sell your offers on social and in your emails

Wondering how you’re going to implement a marketing plan that can help you do all THAT? 

Ahem. It's time we've met.

Lean in close—I’ve got something to tell you👇🏻

✔️  See your engagement skyrocket on social media

✔️  Bring in extra revenue to grow your team

✔️  Stop relying on referrals and get clients inquiring through your website

✔️  Wave goodbye to imposter syndrome and analysis paralysis

✔️  Clearly communicate the value you bring to the table (and charge more for your services)

👋🏻  Hey,

I'm Laura.

Less-than-great plant caretaker, new mum to Vinny (my pup!), and Lala to my nieces and nephews who are too tiny to nail the r sound. 

I’m also a marketing consultant on a mission to teach creative service providers how to market their businesses in a way that’s simple and sustainable. 

Because I truly believe (and know from first-hand experience) that if you can market your business, you can grow your business. 

*🎤 Mic-drop*

Before I had a holistic marketing plan, I was scrambling to communicate my value, in constant feast or famine mode when it came to client work, and spending waaay too much time posting on Instagram without a plan. 

(Cute pics, yes. Strategy, no.)

Not too long after starting my business, I found myself where so many of my clients find themselves too: burnt out on the content creation hamster wheel, struggling with major imposter syndrome, and feeling like my business would never truly take off.

The problem was pretty clear: None of my marketing efforts were strategic. My website, social channels, and email list weren’t working together. (Okay, to be honest, I didn’t even have an email list.)

But all of that changed when I got clear on my messaging, created a purposeful content strategy, and built a sustainable marketing plan that served as my roadmap to connect with the right clients.

Since then, I’ve 10x’d my email list (in just over 2 years), have consistent leads inquiring about my offers, and I’ve been able to work with my dream clients over and over again.

Let's do this!
          Lala x

What’s more? I know how to attract paying clients so I can say yes to the right fits and no to the wrong ones. 

And in creative service provider land, that is priceless. 

So I packaged up everything I know about creating a sustainable marketing plan and I’m turning the whole enchilada over to YOU so you can consistently attract your dream clients and grow your business.  

Enter: My Marketing Playbook and the Lala Complete Marketing Framework.

This is it, my friend. 

No more imposter syndrome. No more unclear messaging. No more stress naps. 

And no more winging your marketing—only your eyeliner.

A 6-week online course that’ll teach you how to implement a sustainable marketing framework so you can grow your business and consistently attract dream clients

slow your scroll and say hello to...

Meet the Lala Complete Marketing Framework

Wondering how it’s all possible in 6 weeks?

1

Craft your unique message

so your customers understand what you do

2

create A memorablebrand

and nail yourlook and feel

3

optimise your website for sales

and turn visitors into customers

4

get visible and grow withsocial media

with a strategiccontent plan

5

build and nurture your email list

with automated emails that get opened

5

expand yourreach withfacebook ads

and grow your audience

7

set up your implementation plan

to make the process repeatable

Generate perfect-fit leads through your optimized website

Nurture your email subscribers with automated emails

Turn your followers into engaged email subscribers

Create and execute a sustainable content plan that consistently sells your offers

Communicate your value in a powerful one-liner

Attract dream clients on autopilot 

after creating your simple, sustainable marketing framework, you’ll be able to…

what students are saying about

"I felt confused and overwhelmed but since doing MMP my followers increased, my engagement increased and so did my confidence!"

– Kara Williams,
Women's Health Coach

“I love that I can print the workbook out and keep it with me to refer back to all the time so I can do it at my own speed."

– Lara Shipard, Graphic Designer

"Since doing MMP, I have a plan to follow and I have more clarity. The videos and templates were so helpful."

– Elena Dailly, Consultant

"It's so much more than I expected! Very generous and valuable."

"When it comes to technical Facebook advertising, you made it so simple and easy to do...I love knowing how to do it myself.”

"My followers and confidence increased!"

take a peek inside

The Lala Complete Marketing Framework

AKA your one stop shop for a complete marketing plan

take a peek inside

your one stop shop for a complete marketing plan

AKA the lala complete marketing framework

module 1

Craft Your Key Messaging 

Take your message from confused, unclear and waffley to clear, concise and impactful (so your clients understand what you do and how you help them)

1

Craft and refine your brand message into a simple and compelling one liner

Confidently communicate your value both online and face to face

Articulate your “unique why” so your clients understand and take action

module 2

Create a Memorable Brand

Create a visually consistent brand so that your clients recognise and remember you across all online platforms 

2

Discover the simple Canva hacks that will save you hours every single week

Nail your brand colours, fonts, tone and personality

Avoid common design mistakes that stop you from attracting your dream clients

module 3

Optimise Your Website for Sales

Turn your website into a client attracting machine with our signature website design framework for service providers 

3

Nail your copywriting so that your ideal client is begging to work with you

Optimise your design to increase conversions with our simple website tweaks

Learn when, where and how you should be calling your clients to take action

module 4

Get Visible & Grow with Social Media

Instead of just posting on social media and hoping for the best, you will finish this module with a ready-to-post content plan and our award winning social media growth strategy. 

4

Save buckets of time with our Plug and Play Canva templates and High Conversion content plan

Leverage your Instagram and content to turn your followers into clients

Implement our tried and tested strategies for Instagram Reels, Carousels, Hashtags and more

Build social media systems that work for you and your schedule so you can focus on other areas of your business (and life!) 

module 5

Build & Nurture Your Email List

Say goodbye to adhoc email marketing campaigns and confusing tech and say hello to automated emails and skyrocketing ROI with our simple step by step email marketing strategy

5

Setup and nail the tech side of your email marketing platform

Grow your subscriber list quick smart (even if you’re starting at 0)

Send high value emails that actually get opened

Turn your social media followers into subscribers

module 6

Expand Your Reach with Facebook Ads

Take your adhoc boosting and become a Facebook Ads pro so that you can promote your services on social media with confidence, spend money in the right place and attract a flood of dream clients.

6

Reach new markets and attract new clients on auto-pilot

Discover the best types of campaigns for your business

Set your campaign budget and get more bang for your buck

Create high converting ad campaigns from start to finish (it’s easier than you think!) 

Setup your Facebook Ads Manager and Pixel

this probably goes without saying, but...

we believe in bonuses around here

When you join My Marketing Playbook you’ll get access to these goodies that’ll make marketing your business simpler than ever.

free bonus #1

6 x Interactive Implementation Workshops with Laura

You’ll get the chance to sit down with me and our other students in a live Zoom workshop each week for the 6 week program.

Valued at $2,575

free bonus #2

ALL Done-For-You templates

No more staring at blank Canva designs or Google Docs

Get bonus access to our Complete Canva Template Suite, Plug and Play Content Plan and our Email Sequence Swipe Files.

Valued at $1,597

free bonus #3

Expert Masterclass Bundle 

You get access to 6 x Masterclasses and Bonuses

from industry experts in photography, website design, copywriting, collaborative marketing and more. You’re really getting a one stop shop for all things marketing!

Valued at $1,997

free bonus #4

Lifetime Access to the Insiders Facebook Group 

You’ll have lifetime access to our private Facebook community

where you’ll be supported by Laura and a host of friends as your marketing plan grows and your business does too!

(...friends are priceless)

Ask questions, get feedback in weekly live coaching calls with Laura

Start growing your business and attracting your dream clients with your marketing today

When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group

My Marketing Playbook

My Marketing Playbook with full lifetime access ($2,997)

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more ($1,597)

6 x Interactive Implementation Workshops with Laura hosted weekly and recorded for replay ($2,575)

6 x Masterclasses and Bonuses from experts in photography, website design, copywriting, collaborative marketing and more ($1,997)

Insiders only Facebook Community (priceless)

normally $9,588

6 instalments of $189*

i'm so in!

VIP Experience

My Marketing Playbook with full lifetime access ($2,997)

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more ($1,597)

6 x Interactive Implementation Workshops with Laura hosted weekly and recorded for replay ($2,575)

6 x Masterclasses and Bonuses from experts in photography, website design, copywriting, collaborative marketing and more ($1,997)

Insiders only Facebook Community (priceless)

2 x 1:1 coaching sessions with Laura ($3,997)

3 x Mastermind Implementation Sessions with Laura and the 4 other VIP students ($4,997)

Private VIP Slack Channel for personalised questions and feedback with Lala team ($997)

Accountability check ins and personalised review of work completed every week (review of your website, social media, ads, emails) (Priceless)

normally $19,654

6 instalments of $497*

make me a vip!

5 spots available

expiring soon!

Fill in the blank content super pack

pricing

expiring soon

Fill in the blank content super pack

leads to results

🤩

“Since doing MMP,

LAURA COOK - GRAPHIC DESIGNER

everything has increased

- the traffic on my website, my email list, my Instagram followers and engagement.

it's been a game changer!”

how we stack up

To put it frankly, My Marketing Playbook is a marketing mecca for creative service providers

other programs

Little or No Support which leaves you feeling more like a number and less like, you know, a real-life person 

Vague Frameworks that tell you WHAT to do but not HOW to do it. Whomp, whomp.

Narrow Topics that might focus on Instagram or email marketing, but fall shy of the big-picture strategy 

Overwhelming Lessons with no clear steps on how to implement the material

Complicated Guarantees that request you turn over your birth certificate and blood type to get your money back. *Biiig eye roll*

my marketing playbook

Weekly Implementation Workshops with Laura so you can ask questions in real-time

Plug and Play Tools for every step of your marketing—including templates, framework, and swipes files

Easy Action Steps to break down big tasks into doable mini pieces 

Lala’s Complete Marketing Framework which gives you both a simple overview and a deep-dive into all areas of your marketing 

No-Fluff Lessons that are designed to help you focus, gain traction, and—most importantly—apply what you learn to your business

Proven Method that I’ve used with hundreds of my 1:1 clients to help them skyrocket their marketing and grow their service based businesses  

100% Money-Back Guarantee (more on this just below!)

PLUS, YOUR PURCHASE IS PROTECTED BY

The My Marketing Playbook 14-Day Money-Back Guarantee

I know My Marketing Playbook has all the tools you need to confidently market your business and attract perfect-fit clients because I've used this exact framework to grow my own business and help hundreds of my students to do the same. 

In fact, I’m so confident in this program... 

That you’re invited to take My Marketing Playbook for a spin, and if after 2 Implementation Workshops and 14 days in the program you don’t feel that this program is every bit as glorious as I’ve promised, simply submit your completed coursework and I’ll refund every penny of your purchase.

stars go!

Look at these

"Laura has an incredible ability to break down the overwhelming task of marketing and lay it out in a simple and practical way."

Gabriella watt, watt the health

"My Marketing Playbook has been the best investment we have ever made!"

Melanie renfrew, the design project and co

picture it:

in just 6 weeks, we’ll be popping the bubbly and celebrating your complete marketing plan & growing business

By the end of this program you will have:

✅  Turned your wishy-washy marketing plan into a sustainable marketing strategy to attract your dream clients

✅  Created a consistent, beautiful brand that stands out online

✅  Designed a website that converts browsers into paying clients (without outsourcing to a developer!) 

✅  Transformed your “hope for the best” approach to social media and email marketing into systemised, sales generating machines 

✅  Confidently set up your email marketing platform (even if you’re allergic to technology) 

✅  Crafted a powerful Facebook Ads campaign to build your audience and lead to more paying clients

  Built your email list from 0 with the step by step process that I’ve personally used

✅  Implemented a simple content strategy so you get more followers and a flood of clients

sign me up!

STILL HERE? MAYBE YOU’RE WONDERING 

“But Laura, is My Marketing Playbook really for me?”

This program is PERFECT for you if...

✅  You’re a creative service provider or online business owner who wants to get your marketing plan right from the start

✅  You know marketing your business is the key to getting more clients, but you haven’t been able to create a sustainable marketing plan

✅  You want to DIY your marketing but don’t know where to start (or how to put together a complete marketing plan)

✅  You’re looking for practical, simple lessons to learn how to sustainably market your business. 

✅  You’ve been on the hunt for a program that takes a no-fluff approach

No theory-based monologues here, just implementable information designed to help you market your business so you can grow your business.

This program may NOT be a good fit if...

❌   You’re hoping for a silver bullet, marketing-fix-all or crash course  

❌  You’re looking for a hands-off approach to marketing your business

❌  You’d prefer to outsource your marketing across all platforms

❌  You have a brick and mortar business that primarily sells physical products

*Pours glass of wine and gets comfy on the couch*

To help you decide if My Marketing Playbook is truly your one-way ticket to a complete, tailored-to-your-business marketing plan I’ve made you a nifty chart. 

(Couldn’t resist. I love tools that simplify the hard stuff.)

Join me inside My Marketing Playbook and let’s create a complete your marketing plan so you can grow your business

Normally $9,588

$189*

6 instalments of

yes, please!

FIND YOURSELF IN COLUMN A?

Normally $19,654

$497*

6 instalments of

this! i want this!

My Marketing Playbook

VIP Experience

Questions? Ask away!

Will My Marketing Playbook really work for me?

The short answer: YES! 

The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business. 

No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.

Will My Marketing Playbook really work for me?

The short answer: YES! 

The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business. 

No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.

Questions? Ask away!

What if I’m just starting out and don’t have a social media following or a big email list?

Never fear, my friend. If you’re just starting out, this program is perfect for you. 
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat. 

I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?

The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that? 

So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results. 

How much time will I need to commit to complete the program to get results?

Most students complete the My Marketing Playbook module in 2 hours per week. 
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace. 

What if I have questions as I learn?

Enter: The Weekly Implementation Workshops (...and perhaps my favorite part of My Marketing Playbook!) 

In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time. 

You’re also welcome to drop Qs in the group if you run into a head-scratcher in between workshops. 

My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results. 

Though it’s fair to say I’m a pinch biased. 

So I’ve invited some of my students to tell you their side of the story. 

How is this course different from other marketing courses?

Will My Marketing Playbook really work for me?

The short answer: YES! 

The long answer: Double yes! If you’re a service based business, this program has everything you need to build a complete marketing plan and confidently market your business. 

No matter if you’re a course creator, a fitness coach, a personal finance advisor, a holistic health expert… if you serve people in your online business, My Marketing Playbook was built to get you results.

Close  →

What if I’m just starting out and don’t have a social media following or a big email list?

Never fear, my friend. If you’re just starting out, this program is perfect for you. 
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat. 

Close  →

I’m already feeling pretty overwhelmed… How do I know this isn’t just another thing to do?

The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that? 

So I built this program to be comprehensive without the overwhelm. Everything is actionable, beginner-friendly, and designed to get you results. 

Close  →

How much time will I need to commit to complete the program to get results?

Most students complete the My Marketing Playbook module in 2 hours per week. 
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace. 

Close  →

What if I have questions as I learn?

Enter: The Weekly Implementation Workshops (...and perhaps my favorite part of My Marketing Playbook!) 

In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time. 

You’re also welcome to drop Qs in the group if you run into a head-scratcher in between workshops. 

Close  →

How is this course different from other marketing courses?

My Marketing Playbook is your one-stop shop for marketing your business. It’s designed to help you create, build, and implement a complete marketing plan (as opposed to focusing on only one marketing channel) so you can stop duct-taping your marketing strategy together and finally see results. 

Though it’s fair to say I’m a pinch biased. 

So I’ve invited some of my students to tell you their side of the story. 

Close  →

I'll let these stars take the mic

“Since the course I have booked a number of new clients, some who, in the past I may not have been confident enough to take on (hello imposter syndrome)."

– erin brooks, photographer

“Before MMP, I had only just launched...and I wanted to create brand awareness. Some of the first changes I noticed since the course is increased traffic to my website, increase in social media followers and more sales. It’s such good value for money and I’m so glad I did it! I’m sad it’s over, really!”

– Ang Michel, Ecommerce Founder

"Now I know my value, I know I am heading in the right direction and ready to tackle the marketing of my small business with confidence.”

" It’s such good value for money!"

ok, let's recap!

Here’s a recap of what’s waiting for you inside...

With My Marketing Playbook in your back pocket, you’ll have forever access to everything you need to confidently market your business

My Marketing Playbook

My Marketing Playbook with full lifetime access ($2,997)

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more ($1,597)

6 x Interactive Implementation Workshops with Laura hosted weekly and recorded for replay ($2,575)

6 x Masterclasses and Bonuses from experts in photography, website design, copywriting, collaborative marketing and more ($1,997)

Insiders only Facebook Community (priceless)

normally $9,588

6 instalments of $189*

i'm so in!

VIP Experience

My Marketing Playbook with full lifetime access ($2,997)

ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Plug and Play Content Plan, Email Sequence Swipe Files and more ($1,597)

6 x Interactive Implementation Workshops with Laura hosted weekly and recorded for replay ($2,575)

6 x Masterclasses and Bonuses from experts in photography, website design, copywriting, collaborative marketing and more ($1,997)

Insiders only Facebook Community (priceless)

2 x 1:1 coaching sessions with Laura ($3,997)

3 x Mastermind Implementation Sessions with Laura and the 4 other VIP students ($4,997)

Private VIP Slack Channel for personalised questions and feedback with Lala team ($997)

Accountability check ins and personalised review of work completed every week (review of your website, social media, ads, emails) (Priceless)

normally $19,654

6 instalments of $497*

make me a vip!

5 spots available

expiring soon!

Fill in the blank content super pack

expiring soon

Fill in the blank content super pack